Improving in your profession, various hobbies and creative activities, even mastering new household appliances or learning an unusual culinary recipe – these are all forms of education that are in demand on the web. With the rapid development of online courses, videos for learning have become one of the most popular educational tools.
Every day, millions of people on YouTube find answers to questions, gain popularity, learn something new. About 100 hours of videos are uploaded to YouTube every minute, making it the second largest search engine in the world. Besides, Youtube already saw a market reach of around 90%. If you find creation of educational videos useful for your startup or brand, visit https://wow-how.com/educational-video to learn about organizing a library of training video production in digital format.
So, in this post, we gathered the most important steps to make an effective video for learning.
Define the Purpose of the Video
When setting a goal, it is important first of all to understand that the video should benefit your audience: teach, explain, and tell. If you shoot a video in which the main focus is on your product, users will rate it as a regular advertisement. The emphasis should be placed not on the product, but on the user. A video with useful information for the user will bring much more effect than telling about the benefits of your product or service.
The next important factor is industry tracking and trend following. Analyzing your industry will help you increase your competitive edge.
Choose a Video Topic
You should remember to focus on the problem. Until you understand what problem you are solving, content making will be useless for your brand. The answer to this question will be the foundation for creating a useful educational video for your target audience.
Select a Video Format
If you prefer the format of review, your focus should be on only one specific product, a detailed overview of its characteristics, advantages and disadvantages. Often it takes place in the form of a screencast as a recording from the screen. For example, an internet marketer introduces and analyzes in detail the new features of Facebook Ads.
A good example of video for learning is a webinar where an expert shares useful information with users. It is important here that a powerful charge of expert knowledge is shifted to a user.
Video infographics is one of the most complex and expensive formats. It is useful for companies that want to convey a large amount of information in one video. For example, an animation listing different phone sales scripts.
The format of interview is perfect for companies that often interact with experts in a particular industry. The main task here is to choose the right speaker and formulate questions. In this case, this format will be relevant for brands that enjoy a certain popularity in their field, otherwise hardly any of the experts will want to spend time on this.
Much attention should be paid to the quality of the video content. However, it is not necessary that a useful video will be expensive.
Medium quality video is the most optimal solution for those who want to test the audience’s interest in the brand using video. It is often used by companies with a small budget and wanting to release a lot of content.
High quality video is used by already successful and popular brands, for which it has become a necessity to create high quality content. Besides, they can afford to spend big budgets on video in content marketing. High quality is suitable for those companies that have already identified effective content marketing strategy tools and are confident that the video will bring them the desired result.
So, you’ve created a high-quality engaging video and are ready to showcase it to your target audience. But the work is not over yet. Now you need to choose the platform on which the video posting will bring the desired results.
Youtube is a leader among video platforms, which is both a hosting and a powerful tool for promoting video content. Given the fact that the platform earns the main income from advertising, it follows that YouTube is interested in increasing the reach of popular videos. Another advantage of the service is that it is directly related to Google, which means that videos posted on YouTube will be a priority in the search results of this system.
At the same time, Youtube does everything possible so that users do not leave and stay on the platform for a long time, which to some extent complicates the marketing application of the service. But in any case, ignoring the distribution capabilities of YouTube will be a big mistake, because it is the largest video hosting site on the planet with multimillion-dollar traffic.
Besides, YouTube is a personalized social media platform. After watching one video, the user immediately receives recommendations from the service. This feature will be a useful helper for brands creating a series of videos.
Publication and Optimization of a Video
Now let’s talk about audience analysis, preparing a video for publication and channel optimization.
Despite the fact that video content receives a lot of views from search results, search engines have not yet learned how to analyze it and identify videos that accurately answer users’ questions. In this they are helped by platforms, including YouTube, where you can describe the video, tag it and create categories using playlists.
Thanks to this optimization, search engines will be able to analyze the content of the video and make it a priority in search results. But you should not forget about the user, who, before opening the video, has to find out what problem he or she can solve. To do this, you need to visually optimize and design the channel. Before that, it is important to know the needs of the target audience and build a plan that can solve all user problems. First of all, you need to compose the semantics.
Analytics and Conclusions
The number of views is the most obvious and far from the only indicator of the effectiveness of video content. In addition to them, you need to take into account such indicators as the rate of views, watch time, clicks, subscriptions, and sales. It is important to understand that content marketing brings noticeable results in at least six months. The same goes for video in your content marketing strategy.
So, it is necessary to watch and analyze statistics, identify effective tools and platforms and weed out those that do not give any results. This is the only way you will achieve the desired results.
Educational video content is one of the most common types of video content. This is not surprising since people are constantly learning new things, and often a short but meaningful video is much more effective than long texts.